|Project Type||Package Design|
Crystal Farms was looking for a brand refresh and package update to their AllWhites and Better'n Eggs liquid egg brands. Maintaining customer loyalty and brand recognition was crucial to the brand team and we delivered. Keeping the color equities and the overall feel was most important for customer recognition. We simplified the graphics and created a more contemporary brand mark. This new look makes a bold statement about a brand that is healthy and “better” for you...backed by a nationally recognized Weight Watchers® Points Program.