|Client||Nature's Earthly Choice|
|Project Type||Package Redesign|
Nature's Earthly Choice brand awareness was rather low and the packaging was dated. Mackey jumped at the challenge and evolved the brand mark to be more memorable and easier to use across multiple packaging structures. The packaging was updated to appeal to a wider consumer group and stayed true to the color change per product. The overall shopping experience has been simplified with shelf popping colors and clear communication of product names. This new look is bold, ownable in the category and stands out against competition on shelf in specialty and mainstream stores.