Client World Kitchen's Beef Jerky
Project Type Package Redesign
World Kitchen’s Redesign

The World Kitchen’s line of beef jerky was in need of an package redesign and Mackey was up to the challenge.  The design of the brand and package needed to support World Kitchen’s as the brand for consumers who want good quality jerky at a value price.


We started with the branding, giving it a more modern feel incorporating the globe icon as part of the bright World Kitchen’s type font that pop’s as shelf.  Maintaining the background with a map feeling as the flavor designator, we incorporated a strong brand block of a neutral color that ties the line together.

The packaging pops at shelf in a very busy and cluttered category.

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