|Client||Conagra Brands, Inc.|
Success is a journey, not a destination. Celebrate your achievements along the way.
The objective was to reach the upwardly young Filipino professional with a sophisticated taste who often rewards her accomplishments with a cup of hot chocolate. We needed to design a package that satisfied her visual appetite.
We delighted her with graphics that extended the equity from the US package and incorporated a rich color palette and upscale fonts. Tying all the elements together is an embellished ribbon to create the mood of a rewarding, real indulgent drink.