Client Conagra Brands, Inc.
Project Type Redesign
An Indulgent Redesign

Success is a journey, not a destination. Celebrate your achievements along the way.

The objective was to reach the upwardly young Filipino professional with a sophisticated taste who often rewards her accomplishments with a cup of hot chocolate.  We needed to design a package that satisfied her visual appetite.

We delighted her with graphics that extended the equity from the US package and incorporated a rich color palette and upscale fonts. Tying all the elements together is an embellished ribbon to create the mood of a rewarding, real indulgent drink.

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