|Project Type||Brand Redesign|
Gus Barber, founder of Barber Foods was a true original, creating the stuffed chicken breast. He left a legacy of products and flavors that people still enjoy today.
We wanted to honor Gus by paying homage to his Portland, Maine heritage. We captured the essence of Portland and the sense of family by utilizing a deep red color, weathered non commercial look and a unique font within the mark that emulates sea-worn signage seen on the coast. In doing so we were able to bring the character of the region that blends the present with the very special past.