Client Deli Express
Project Type Package Design
How Do You BOLD?

In an effort to reach a broader consumer base in the C-Store channel, Deli Express launched a line of BOLD flavored sandwiches. We started with the package and label design, and carried the winning look over to support materials which included shelf talkers, sell sheet, trade publication ad and trade show booth graphics. The BOLD concept was introduced at a trade show with personalities to fit the BOLD sandwich flavors, and the intriguing headline, “How Do You BOLD?”

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