Client Conagra Brands, Inc.
Project Type Package Redesign
Screaming Yellow Zonkers Redesign

Mackey was thrilled with the challenge of reintroducing the nostalgic, Screaming Yellow Zonkers brand. The popular brand from the past had a very large following, and we were asked to "tap into" those loyal SYZ fans. The project involved creating the graphics and a compelling story that would immediately connect with the consumer and bring back the SYZ memory.

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