|Client||Conagra Brands, Inc.|
|Project Type||Package Redesign|
Mackey was thrilled with the challenge of reintroducing the nostalgic, Screaming Yellow Zonkers brand. The popular brand from the past had a very large following, and we were asked to "tap into" those loyal SYZ fans. The project involved creating the graphics and a compelling story that would immediately connect with the consumer and bring back the SYZ memory.