|Project Type||Package Redesign|
Mackey was directed to “revolutionize” the Simply Delicious Bakery logo and line look to bring excitement to the baked goods category in convenience stores.
We started the project by designing within several themed buckets that were introduced in research. The design that rose to the top had a fanciful banding that created a brand block, darker colors that were eye-catching and evoked more of a coffee house feel.
The branding and it’s look and feel were then extended to POS, shelf talkers, and rail strips to tie the coffee house feel all together.