NEW MARKETS. NEW CONSUMERS. NEW PACKAGING.
Barber Foods, the leader in the stuffed chicken breast entrée category was launching two new product lines in two different consumer markets.
The Simply line is a retail option that targets the convenience seeker millenial, while the Signature Recipe line is launching in the Whole Foods®
“better for you” arena.
Two product offerings with one goal, increase trial and expand into new target markets. The winning solutions are are big on appetite appeal,
have bright, eye-catching colors, and strong “why to buy” benefit copy.