The classic one-of-a-kind Klondike Bar needed to be brought in from the cold, so Mackey put their gloves on and went to work. The revised color palette gives an overall warmer tone to the package without walking away from the brand color equities. The mountains also moved away from the cool gray color and were given more definition. We improved the flavor differentiation for easier shopping and creatively added appetite appeal to the product photography to draw the consumer in. You could say we took the chill out of the old and brought in the sunshine on this classic treat.