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Case Study

Adding Spice to the C-Store Burrito Category

Taking a brand that is doing well and redesigning it to take a bigger bite out of the burrito category can get a little dicey, but Mackey could not wait to dig in.

Through research and testing, we were able to leverage the consumer results and update the packaging to reflect the “good taste for a good price” promise.

C-store shoppers are hungry and in a hurry, two key objectives we took to heart while exploring design options. The results are a package that’s bold, has easy to shop varieties and is BIG on flavor.

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