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Service

POS & Display

Communicating value proposition to the consumer by focusing on education is a great way to build trial and awareness for your brand. Point of sale materials and displays are an effective way to accomplish this and proven successful when implemented in retail and club channels.

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Our Process

Analysis

We listen intently to see where your brand has been and where it's going. We collaborate to define the key challenges and benefits of your brand and packaging.

Creation

The Mackey design process is all about creating a consumer connection. We find answers to the question "why should I (consumer) buy your brand?"

Execution

Our account, design and production teams work with our on-staff print experts to ensure your packaging goes through the production stage smoothly and without surprises.

Mackey is a full-service design agency

  • Packaging
  • Branding
  • Print
  • POS & Display

REDEFINING A CLASSIC

What’s Better Than Del Monte® Vegetables? Vegetable & Bean Blends of course! We were challenged to keep the overall family look of the Del Monte®…

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REDEFINING A CLASSIC

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Hello Sweetness!

Truvia® was one of the first products of its kind to market in 2009 and is the #1 stevia sweetener brand today. Their portfolio of…

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Hello Sweetness!

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Psst…Amazing Flavor Inside

The packaging for the Salad Pizazz!® product line was outdated and lacking pizazz! On a tight timeline, Mackey redesigned the branding and packaging to appeal…

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Psst…Amazing Flavor Inside

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Mackey is a highly collaborative partner to Cargill Protein – North America and have a strong track record of delivering quality work. Their team is always up to the challenge no matter the ask or quick turnaround time needed—they get the job done!  We truly value them as a partner.

– Tammy W. Shaw, Director, Retail Marketing, Cargill Protein – North America

Mackey Creative is amazing!  I have utilized them for close to 20 years; bringing the Mackey team into each new CPG company along my career path.   They are a true partner that provides fresh and insightful strategic thinking, incredible depth and range; fast turnaround time and incredible pricing for the top-notch creative quality they deliver time after time. And they are a great bunch of people, making every project enjoyable.

– Nick Naumann, International Director of Sales and Marketing; Carma Laboratories – maker of Carmex® lip balm

I have been working with Mackey Creative for over 15 years.  I’ve partnered with Mackey Creative working with multiple strong brands including FiberChoice, Airborne, Kemps, Crystal Farms and Deli Express.  Most recently, we have been working together on a significant rebrand of Waymouth Farms’ portfolio of brands, including Salad Pizazz! and Good Sense.  Additionally, Mackey has been instrumental in creating Waymouth Farms new corporate identity.  The Mackey team is really engaged in our brand strategy, our consumer insights, and our go-to-market plans.

– Karina Muller, VP Marketing & Innovation, Waymouth Farms dba Good Sense Foods

I love working with Mackey! They present a wide range of creative ideas and concepts to show multiple ways to align with our business strategies and objectives. They are incredibly collaborative and consistently exceed our high expectations.

– Brian Wavinak, Senior Marketing Manager, Truvia® consumer products

“Mackey has completely changed my expectations for vendor partners. The Mackey team took the time to understand Crystal Farm’s business and strategic objectives. They bring their experience and insights to every project and ensure their work is delivering on the broader strategy every time. It’s a relief knowing I have a partner in my corner that will deliver every time.”

– Lauren Jamnick, Crystal Farms

I have personally worked with Mackey Creative for 8+ years now across a few different brands, and can say that each project we work on is a true pleasure.  No matter how simple or complex the project, Mackey team delivers well thought out options that meet and often exceed the visual messages we asked them to deliver.  They are quick, efficient and are committed to getting it right for their clients.

– John Monczynski, VP Sales and Marketing PB2 Foods
Mackey Creative