The packaging for the Salad Pizazz!® product line was outdated and lacking pizazz! On a tight timeline, Mackey redesigned the branding and packaging to appeal to a millennial target while still being relatable to baby boomers. Each product features a close up of a delicious recipe (found on the back panel). This bullseye then draws the consumer’s eye down through the clean and organized information on the rest of the package; easily navigating through variety, flavor and benefits.
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With a robust line of varieties and flavors, we found an opportunity to introduce a secondary brand into the lineup – Veggie Pizazz. This addition makes the products much more shoppable for consumers!