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Case Study

Elevating an Essential

The Our Certified brand of ground beef was in need of a redesign due to an increased competitive set and recent consumer insight data. Mackey set out to create a look that could cut through the clutter and resonate with consumers as a relevant, quality brand. The final design adds a fresh and new look to the meat case with elevated metallic inks paired with a warm black and memorable bold graphics.

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CONSIDERABLE VOLUME GROWTH

Preliminary data post-launch showed an 18% increase in sales volume as compared to the year prior.

CATEGORY & MARKET EXTENSION

The flexible design allowed for additional SKUs to be executed quickly when retailers requested additional options, including bilingual versions for the Canadian market.

Mackey Creative