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Case Studies

Our work goes beyond the brief

Smart Gaming

Paul and Alyssa Boswell saw an opportunity to introduce a new type of game: something educational, fun and innovative. Inspired by the existing comic-book story…

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Smart Gaming

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Fresh Strategy Baked In

Mackey was excited to slice into one of Crystal Farm’s long-standing brands: David’s Deli. The team behind this steady-performing brand of bagels held objectives to…

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Fresh Strategy Baked In

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All this Goodness

The team at Bofanna came to us because their packaging didn’t communicate their main point of difference - that their bars are made with cream…

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All this Goodness

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Holiday Worthy Entrees

The marketing and sales teams at Cargill Protein were working to develop a custom line of limited-time, premium entrees to feature during the upcoming holiday…

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Holiday Worthy Entrees

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Go Be You!

The Carmex brand is sold in over 50 countries and regions around the world. Mackey was so happy to be involved with “thinking outside the…

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Go Be You!

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Unfollow the Recipe

Crystal Farms is a regional brand with a strong presence in the Midwest where they compete against the national brands in the grocery channel. Mackey…

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Unfollow the Recipe

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Hello Sweetness!

Truvia® was one of the first products of its kind to market in 2009 and is the #1 stevia sweetener brand today. Their portfolio of…

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Hello Sweetness!

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Elevating an Essential

The Our Certified brand of ground beef was in need of a redesign due to an increased competitive set and recent consumer insight data. Mackey…

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Elevating an Essential

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Psst…Amazing Flavor Inside

The packaging for the Salad Pizazz!® product line was outdated and lacking pizazz! On a tight timeline, Mackey redesigned the branding and packaging to appeal…

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Psst…Amazing Flavor Inside

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Honestly Different

The Honest Turkey team saw an opportunity to gain even more traction and additional credit for the brand’s differentiating qualities. They asked Mackey to first…

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Honestly Different

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Spoon up a Smile™

Old Home is a regional brand in the Midwest, and they were in need of a redesign! We worked closely with company owners on the…

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Spoon up a Smile™

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REDEFINING A CLASSIC

What’s Better Than Del Monte® Vegetables? Vegetable & Bean Blends of course! We were challenged to keep the overall family look of the Del Monte®…

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REDEFINING A CLASSIC

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Peanut Powder Reimagined

PB2, a leader in the powdered peanut butter category, requested a cleaner package look that they could use to springboard their expanding product offerings. We…

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Peanut Powder Reimagined

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Adding Spice to the C-Store Burrito Category

Taking a brand that is doing well and redesigning it to take a bigger bite out of the burrito category can get a little dicey,…

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Adding Spice to the C-Store Burrito Category

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Castle Wood Reserve Deli Meat Redesign

Castle Wood Reserve takes pride in their meticulously crafted meats and challenged Mackey to create a package that reinforces the premium quality. Mackey created a…

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Castle Wood Reserve Deli Meat Redesign

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Mackey is a highly collaborative partner to Cargill Protein – North America and have a strong track record of delivering quality work. Their team is always up to the challenge no matter the ask or quick turnaround time needed—they get the job done!  We truly value them as a partner.

– Tammy W. Shaw, Director, Retail Marketing, Cargill Protein – North America

Mackey Creative is amazing!  I have utilized them for close to 20 years; bringing the Mackey team into each new CPG company along my career path.   They are a true partner that provides fresh and insightful strategic thinking, incredible depth and range; fast turnaround time and incredible pricing for the top-notch creative quality they deliver time after time. And they are a great bunch of people, making every project enjoyable.

– Nick Naumann, International Director of Sales and Marketing; Carma Laboratories – maker of Carmex® lip balm

I have been working with Mackey Creative for over 15 years.  I’ve partnered with Mackey Creative working with multiple strong brands including FiberChoice, Airborne, Kemps, Crystal Farms and Deli Express.  Most recently, we have been working together on a significant rebrand of Waymouth Farms’ portfolio of brands, including Salad Pizazz! and Good Sense.  Additionally, Mackey has been instrumental in creating Waymouth Farms new corporate identity.  The Mackey team is really engaged in our brand strategy, our consumer insights, and our go-to-market plans.

– Karina Muller, VP Marketing & Innovation, Waymouth Farms dba Good Sense Foods

I love working with Mackey! They present a wide range of creative ideas and concepts to show multiple ways to align with our business strategies and objectives. They are incredibly collaborative and consistently exceed our high expectations.

– Brian Wavinak, Senior Marketing Manager, Truvia® consumer products

“Mackey has completely changed my expectations for vendor partners. The Mackey team took the time to understand Crystal Farm’s business and strategic objectives. They bring their experience and insights to every project and ensure their work is delivering on the broader strategy every time. It’s a relief knowing I have a partner in my corner that will deliver every time.”

– Lauren Jamnick, Crystal Farms

I have personally worked with Mackey Creative for 8+ years now across a few different brands, and can say that each project we work on is a true pleasure.  No matter how simple or complex the project, Mackey team delivers well thought out options that meet and often exceed the visual messages we asked them to deliver.  They are quick, efficient and are committed to getting it right for their clients.

– John Monczynski, VP Sales and Marketing PB2 Foods
Mackey Creative