Mackey was excited to slice into one of Crystal Farm’s long-standing brands: David’s Deli. The team behind this steady-performing brand of bagels held objectives to both elevate the brand’s look and feel and improve upon the shop-ability. By targeting the roots of a classic deli, we were able to capture the brand’s essence through a strong, flavor-forward design. We introduced additional nods to a traditional corner deli through hand-crafted fonts and a warm slate backdrop. All complemented with a fresh color palette and dual-oriented display panels, making it easier to shelve and locate your favorite variety.
Breakfast is served!
scroll to see the whole story