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Brand Design

We create and nurture brands that have personality and can stand the test of time. Our primary focus is on the brand benefits and quick communication of the brand’s essence. Your brand mark speaks a thousand words – every detail matters!

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Our Process


We listen intently to see where your brand has been and where it's going. We collaborate to define the key challenges and benefits of your brand and packaging.


The Mackey design process is all about creating a consumer connection. We find answers to the question "why should I (consumer) buy your brand?"


Our account, design and production teams work with our on-staff print experts to ensure your packaging goes through the production stage smoothly and without surprises.


  • Packaging
  • Branding
  • Print
  • POS & Display
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Elevating an Essential

The Our Certified brand of ground beef was in need of a redesign due to an increased competitive set and recent consumer insight data. Mackey…

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Elevating an Essential

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Unfollow the Recipe

Crystal Farms is a regional brand with a strong presence in the Midwest where they compete against the national brands in the grocery channel. Mackey…

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Unfollow the Recipe

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Peanut Powder Reimagined

PB2, a leader in the powdered peanut butter category, requested a cleaner package look that they could use to springboard their expanding product offerings. We…

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Peanut Powder Reimagined

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Working with Mackey is always such an enjoyable experience. Their creativity, attention to detail, flexibility and service are all excellent. They helped us transform a brand look & feel that hadn’t been touched in 10+ years and unify a complex product portfolio. We couldn’t be happier with their partnership.

– Dan Countryman, Marketing Director, Nordic Naturals

Mackey is a highly collaborative partner to Cargill Protein – North America and have a strong track record of delivering quality work. Their team is always up to the challenge no matter the ask or quick turnaround time needed—they get the job done!  We truly value them as a partner.

– Tammy W. Shaw, Director, Retail Marketing, Cargill Protein – North America

Mackey Creative is amazing!  I have utilized them for close to 20 years; bringing the Mackey team into each new CPG company along my career path.   They are a true partner that provides fresh and insightful strategic thinking, incredible depth and range; fast turnaround time and incredible pricing for the top-notch creative quality they deliver time after time. And they are a great bunch of people, making every project enjoyable.

– Nick Naumann, International Director of Sales and Marketing; Carma Laboratories – maker of Carmex® lip balm

I have been working with Mackey Creative for over 15 years.  I’ve partnered with Mackey Creative working with multiple strong brands including FiberChoice, Airborne, Kemps, Crystal Farms and Deli Express.  Most recently, we have been working together on a significant rebrand of Waymouth Farms’ portfolio of brands, including Salad Pizazz! and Good Sense.  Additionally, Mackey has been instrumental in creating Waymouth Farms new corporate identity.  The Mackey team is really engaged in our brand strategy, our consumer insights, and our go-to-market plans.

– Karina Muller, VP Marketing & Innovation, Waymouth Farms dba Good Sense Foods

I love working with Mackey! They present a wide range of creative ideas and concepts to show multiple ways to align with our business strategies and objectives. They are incredibly collaborative and consistently exceed our high expectations.

– Brian Wavinak, Senior Marketing Manager, Truvia® consumer products

“Mackey has completely changed my expectations for vendor partners. The Mackey team took the time to understand Crystal Farm’s business and strategic objectives. They bring their experience and insights to every project and ensure their work is delivering on the broader strategy every time. It’s a relief knowing I have a partner in my corner that will deliver every time.”

– Lauren Jamnick, Crystal Farms

I have personally worked with Mackey Creative for 8+ years now across a few different brands, and can say that each project we work on is a true pleasure.  No matter how simple or complex the project, Mackey team delivers well thought out options that meet and often exceed the visual messages we asked them to deliver.  They are quick, efficient and are committed to getting it right for their clients.

– John Monczynski, VP Sales and Marketing PB2 Foods