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Case Study

Peanut Powder Reimagined

PB2, a leader in the powdered peanut butter category, requested a cleaner package look that they could use to springboard their expanding product offerings.

We started with stronger appetite appeal by utilizing simple flavor illustrations. We then made it easier to shop the growing category with brighter colors that create a bullseye around the bold brandmark. We also added icons to the back panel to clearly show the many uses of this wonder peanut powder!

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