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Case Study

REDEFINING A CLASSIC

What’s Better Than Del Monte® Vegetables?

Vegetable & Bean Blends of course! We were challenged to keep the overall family look of the Del Monte® family of vegetables, yet give it a distinct twist to create a sub-category of blended vegetables.

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A BEAN IS A BEAUTIFUL THING

These blends are sure to be the new standard for "classic." Mouth-watering photography drives instant consumer trial. Blends are sure to be the new standard for the dinner table.

ADDING TO THE FAMILY

We established a unique “blends” color to set the category apart from the core line, and our new Vegetable & Bean Blends sub-brand header draws consumers to the four delicious new flavors!

Mackey Creative