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Case Study

Unfollow the Recipe

Crystal Farms is a regional brand with a strong presence in the Midwest where they compete against the national brands in the grocery channel. Mackey was asked to liven up and elevate the essence of the brand and to give them a strong shelf presence. We delivered a creative, playful and inspirational look featuring farm graphics and a matte finish. The final design is appealing to the savvy improvisor – people who take pride in their homemade meal creations.

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We extended the final design to over 200 SKUs in various shapes, sizes and forms which was a challenge that we took head on. We also developed copy for each form that comes from the little bird that is sitting on the roof of the barn. It brings a little whimsy to the brand that makes the consumer smile.