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Case Study

Go Be You!

The Carmex brand is sold in over 50 countries and regions around the world. Mackey was so happy to be involved with “thinking outside the stick” on their Limited Edition Sugar Plum packaging and to redesign the Moisture Plus line. Working in conjunction with the Carmex team and the UK and Australian distributors, it was a real team effort!

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Pucker on Point!

This Limited Edition item challenged the Mackey team to “connect” with the popular rose gold color and develop a design that built on the Carmex base brand and that was chic, had the perfect combination of style and substance and looked glam! Moisture Plus followed in its footsteps!