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Case Study


Del Monte® recognized an opportunity to reimagine and relaunch their Summer Crisp® offering with a new look and a clear vacuum packed message. Backed by multi-tiered research, Mackey got to work and delivered a label with bold graphics, strong appetite appeal and a farm field visual that conveys “fresh picked at its peak”.

We were also able to photograph the corn for a mouth-watering appetite appeal that the current packaging was missing. A can’t miss shelf presence for all 5 varieties that also fit into the Del Monte portfolio was a true win for new and loyal consumers alike.

Picked and vacuum packed at its peak – make this premium corn truly crisp and delicious.

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