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Cargill was planning to launch a new line of pet treats under The Chompery™ brand and needed showstopping graphics. One unique spin on these treats is that they are merchandised in the butcher/meat category of retailers. The team wanted to capitalize on the butcher-quality feel and we came up with a thoughtful design that brought that essence through in a premium way. The custom-lettered logo tops off the packaging and all the brand stands for – only the best for your best friend!
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