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Case Study

Sweet Makeover for a Fan Favorite

The team at Truvia know their Spoonable Jar is a unique item with a loyal following. Taking the consumer experience to the next level, they asked Mackey to design a limited edition, “countertop-worthy” jar sleeve. We came up with a bold leaf pattern made from a contemporary color palette that spoke to the brand’s essence, and a matte finish on the film brought the entire look together. Truvia even let their consumers choose the final jar design via an online vote – how cool is that?

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