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Case Study


Mackey Creative had the pleasure of partnering with our friends at Bard Valley to help launch a new line of naturally sweet, bite-sized, blended medjool dates. We were challenged to establish a new line look that follows the brand look, while standing out as something different. We came through with a rich color palette, strong flavor cues and illustrated the bites to create the premium appetite appeal that these Mini Medjools deserve. Although the produce aisle can be hard to navigate, you can’t miss these bold trays. And coming soon – convenient pouch packaging for on-the-go snacking! Better snacking, better packaging… scroll through our smart & colorful study.