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Case Study


The PrimeWaters team asked Mackey to transform an existing simple label into a vibrant, consumer-friendly packaging adventure. This new look introduces appetite appeal, highlights traceable origins, and adds a splash of graphic interest that all complement the brand’s personality.

Our forward-thinking crew crafted a dynamic system that not only differentiates the unique qualities of each product but also allows the portfolio to expand seamlessly.

Beyond the eye-catching packaging, our team also created compelling selling materials and a cohesive online presence, ensuring every graphic need was met with strategy and creativity. Dive into the world of PrimeWaters – where every detail is designed to captivate and engage seafood lovers everywhere!