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Innovation makes brands grow, and Natural Delights has got it going! Teamed up with the king of spice, Tajin® Chili Lime Seasoning, Natural Delights created a taste sensation: Sweet Medjool Dates perfectly seasoned with Tajin. Following the brand look and feel, Mackey created a standout design across multiple package structures. We illustrated realistic seasoned date strips to show the soft and chewy texture, seasoning and appetite appeal. We then designed eye-popping point of sale displays, product sell sheets and digital online ads to support this new product launch.