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Case Study

All this Goodness

The team at Bofanna came to us because their packaging didn’t communicate their main point of difference – that their bars are made with cream and fruit. We worked closely with them to update their branding and packaging. The hero bars are now enveloped in a swirl of cream and fruit, drawing the consumer in and clearly communicating the clean ingredients. We updated the outdated and forgettable logo with a modernized font that communicates a better-for-you line of products. Paying off the branding with the tagline “A Premium Fruit & Cream Experience” sets the stage for the entire story to unfold.

Hello delicious, goodbye guilt!

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Before
After
Mackey Creative