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Capitalizing on brand awareness and a delicious product, Cargill partnered with TGI Fridays™ to launch a premium line of frozen beef patties. Bringing that Friday feel to the everyday, our team created a crave-worthy package design that highlights the bold flavors while leveraging the TGI Fridays™ brand assets. From there, our team had the opportunity to extend the design into several sales and point-of-sale materials for a cohesive product identity.
Taking the patties beyond the freezer aisle, Cargill and TGI Fridays™ partnered with the National Fallen Fighters Foundation to host an event for first responders, honoring them for their hard work and sacrifices. Mackey came up with a name for the event – Bold Heroes Deserve Bold Flavor, and had the privilege designing the associated collateral. Cargill has continued to support these well-deserving heroes with product samples and coupons.
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Additional support material such as rail clips and freezer door decals were developed. The design remained cohesive throughout and further encouraged consumer purchase intent.
Behind the scenes material such as trade show banners, digital web banners and printed sales sheets helped kick start the launch.