Jack Link’s, known globally for their meat snacks, was ready to zag into uncharted territory: the chili aisle, reimagining standard chili with innovative flavors like Hickory and Jalapeno. The Jack Link’s brand team asked Mackey to create a bold look that leverages both the quality of Jack Link’s meat and the unique chili flavors to freshen up a category that hasn’t seen innovation in recent years.
After exploring the category’s nuances, we crafted a standout portfolio that excites the appetite, highlights bold flavors, and emphasizes key selling points like high protein and 100% beef. A dedicated photo shoot brought each unique variety to life, ensuring a cohesive look across packaging, displays, and support tools. The result? A standout chili line with style, substance, and serious impact.
