Steeped in history and famed for its role in Yellowstone, the Four Sixes Ranch in Guthrie, Texas, is more than a name, it’s an icon of authenticity and quality. To bring its beef program directly to consumers, Mackey helped translate the ranch’s legacy into a premium brand experience.
We created a design system that captures the ranch’s rugged heritage and uncompromising standards. From striking labels and a comprehensive brand book to consumer pamphlets, stickers, and beyond, every asset was crafted to honor the Four Sixes Ranch story.
The result is a suite of materials that carries the weight of history with a bold, refined presence, reflecting the exceptional quality of Four Sixes Ranch Beef and the legacy behind it.
