|Project Type||Package Design|
Lorissa created a line of jerky using the food values, culinary flavor profiles & responsible meat sourcing skills she had cultivated over the years. This new line of jerky required a more upscale, feminine look to properly communicate its essence and what Lorissa stands for.
To bring her product to life, Mackey brought the Lorissa’s Kitchen source message to the forefront and leaned heavily on up close photography and flavor cues. The photography showcases the passion that went into the creation of this product and bring health-minded women to the jerky shelf. The overall handcrafted design looks like it came from Lorissa herself and the matte finish gives the package the feeling of small batch.