Client Wisconsin Specialty Protein
Project Type Package Design
Expanding Category Offerings

Building upon the success of the tera’swhey protein powder redesign, we were asked to help expand the design to the Ready-To-Drink category. Maintaining brand equity, appetite appeal and the clean design was essential to the success of this new line of protein drinks. Large flavor cues and easy to find protein callouts are priority when shopping this category. We made it easy for the consumer to see through the shelf clutter and find tera’s newest products.

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