Client Michael Foods
Project Type New Product Launch
Ready Egg Go!

Crystal Farms introduced a fun new protein snack pack into the market and trusted Mackey with naming, branding and design of the product.

With a unique egg-shaped structure Mackey was up for the challenge to come up with egg-like snack names that captured the essence of the product.

Tied together with the shape and objective for an upscale design, Mackey created packaging that disrupts the snack category and catches the eye of the consumer.

To top it all off, sales are egg-ceptional.

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