|Client||Quaker Bakery Brands, Inc.|
Quaker Bakery™ had developed an on-trend line of sprouted grain bread under their ActivFit brand. This new brand needed to evoke the healthfulness and convey the unique benefits of sprouted grains.
We designed the line of bread labels to have a small batch, earthiness feel that provides the unmistakable feeling of “better for you” and clearly showcases the sprouted grain. We introduced playful copy to each variety, a whimsical font and bright accent colors for easy flavor differentiation.
This fresh bread design is really sprouting sales in the frozen bread aisle.